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#004 A calculator

🌎 Overview

  • A calculator can be a great lead magnet
  • Capture prospective client emails + the context provided in the calculator
  • Distill complex topics to something accessible for clients or prospective customers

Difficulty: Easy

Cost: Free

Tools Used: ucalc.pro (afilliate)

🛠 The Build - 6 Steps

Core Functionality

  • Build a calculator to capture data from the user
  • Return a result, or hide the result & email it to the user to ensure you capture their email
  • Embed the calculator in your website, and capture leads in your CRM

1. Create a ucalc account

2. Drag & drop fields & text to build your calculator

  • Here I'm building a calculator to determine the amount of your third stimulus (US) check
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3. Preview your calculator

  • Hit the "Preview" button & complete your calculator to ensure each field works as intended
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4. Set up your formula

  • Click "Formula"
  • Click each field and the operator buttons to build your calculation
Full stimulus formula
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5. Create a button to email the result

  • Add an email field, and a button
  • Customize the email and the form submission confirmation
  • Toggle whether you would also like to be emailed on each submission
  • Optionally, can you toggle your result to be hidden, so the user has to submit an email to see the result
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6. Embed the calculator on your website

  • Hit save, and copy the code for your calculator
  • In your website builder, use an embed or code block, and paste the code
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💪 Additional Functionality

Save email addresses to your CRM with Zapier
Extract calculator data from the email with Zapier & follow-up with updates
Design conditional logic based on multiple results with Zapier

📚 More Resources

  • A 10 minute video walkthrough of this build is available in the rlz.io community